University Senior Lecturer in Marketing, Judge Business School, University of Cambridge
Dr Eden Yin’s is a University Senior Lecturer in Marketing at Cambridge Judge Business School, and Director of the MPhil in Management programme. His research covers areas such as strategies for Chinese firms who are going global, branding strategies in the digital era, and new product growth in high-tech industries.
Before joining Cambridge, Eden taught strategic marketing at the University of Southern California and principles of marketing and internet marketing at the Loyola Marymount University in Los Angeles. He is a member of the American Marketing Association, INFORMS, AIB and the Academy of Marketing Science. He holds a PhD from the University of Southern California.