Dr Laura Haynes

Director, Behavioural Insight & Intelligence at Capita

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Director, Behavioural Insight & Intelligence , The Capita Group
Policy Fellow Alum, Centre for Science and Policy

Dr Laura Haynes is the Director of Behavioural Insight and Intelligence for the Capita Group. Previously she was the Head of Policy Research in the Behavioural Insights Team at the Cabinet Office in January 2011. Laura has spearheaded the use of scientific evidence and the scientific method to guide and assess the team's work on behaviour change. As Head of Policy Research, she has led the development of more than twenty low-cost randomised trials in a range of policy areas to identify cost-effective policy solutions grounded in behavioural science. Laura is lead author of "Test, Learn, Adapt: Developing Public Policy with Randomised Controlled Trials" which is one of the Cabinet Office's most downloaded publications (see here). Laura also heads up the team's work on health and energy/environment.

Since receiving the University Medal at the University of New South Wales (Sydney, Australia) for her undergraduate studies in psychology, Laura has completed a PhD in Experimental Psychology at the University of Cambridge and is currently Visiting Research Fellow in Health Psychology at King's College London, and Policy Fellow at the Centre for Science and Policy. Laura's work in the public sector includes Research Fellowship in Behavioural Economics at the National Audit Office, where she developed a framework to assess value for money when government seeks to influence citizen behaviour.