Dr Rob Phaal
Senior Research Associate, Centre for Technology Management, University of Cambridge
Rob joined the Centre for Technology Management in 1997, based in the Institute for Manufacturing, a Division of the Engineering Department at the University of Cambridge. He conducts research in the area of strategic technology management - particular interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of practical management tools. Rob has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development.
Strategic technology roadmapping has been a key area of ongoing interest, in terms of both research and practice.