Ananay supports TenU in capturing effective practices in research commercialisation and in sharing these with UK and US governments and higher education communities.

TenU is a transatlantic collaboration of the ten leading technology transfer offices of Cambridge, Columbia, Edinburgh, Imperial College London, KU Leuven, Manchester, MIT, Stanford, Oxford, and UCL. TenU members strive to collectively increase the impact of research by translating academic research findings into innovative products and services and so support economic and social growth.

Ananay has a PhD in Music from Royal Holloway, University of London. Her PhD examined the business and rights management model of the London Symphony Orchestra's own record label, LSO Live. From 2012-2016, Ananay was a Leverhulme Research Fellow at the Faculties of Music and Law, University of Cambridge. She explored the impact of copyright law on the earnings of performers and their ability to exploit their creative skills. She was then a Teaching Fellow at the Mellon Centre for Disciplinary Innovation, University of Cambridge, offering multi-disciplinary early career scholars opportunities to scope collaborative initiatives on current policy affairs with industry and government representatives.

Ananay was then a consultant for the International Federation of Musicians (FIM). FIM's objective is to protect and further the economic, social and artistic interests of musicians represented by its national member unions. Ananay drove FIM's diplomatic missions to Latin America, representing the organisation at knowledge-sharing events and providing strategic advice on copyright, cultural policy and diversity.