University Associate Professor in Strategy, Judge Business School, University of Cambridge

Dr Hadida is a member of the Strategy and International Business subject group at Cambridge Judge Business School, and her research focuses on strategy and decision-making in volatile environments, with a particular interest in creative, arts and media sectors and organisations, on creativity and improvisation in business, and on temporary organisations. She is a Fellow of the of the Royal Society of Arts, and also a member of the Centre for Film and Screen and the Centre for Heritage Research, University of Cambridge.