Joe Gladstone

Assistant Professor of Consumer Behaviour at University College London (UCL)

Assistant Professor of Consumer Behaviour, UCL

Dr Joe Gladstone joined the UCL faculty in 2016 as an Assistant Professor of Consumer Behaviour. Named one of the top 30 people under 30 in Finance by Forbes Magazine, Joe's research interests focus on applying the principles of behavioural science to consumer financial decision making through large-scale field experiments. He applies insights from behavioural economics and consumer psychology to help people make better choices with their money.

Joe completed his PhD at the University of Cambridge and was the Fox Fellow at Yale University. Prior to his PhD, Joe graduated first in his year in degrees from Oxford and Cambridge University. Joe is a regular guest on BBC World News, where he comments on topics related to consumer behaviour. His research has been profiled in many of the world's leading news outlets, including The Wall Street Journal, Time Magazine, The Economist, and the New York Times.