Associate Director, Choice Modelling and Valuation, RAND Europe

Peter Burge is associate director of RAND Europe's Choice Modelling and Valuation team and Innovation and Technology Policy team. A fellow of the RSA, Peter has been at RAND Europe since 2001. His main areas of interest are stated preference market research and discrete choice modelling, and he has been involved in more than 40 studies employing these techniques to address policy issues. Although coming from a transport demand modelling background, he has also applied his experience in the modelling of choice behaviour and quantifying preferences to studies within the health, telecoms, environmental, and postal sectors. Peter received his M.Sc. in transport from the Centre for Transport Studies, University of London, and his M.Eng. in civil engineering from Imperial College, University of London.