Vesselin Popov

Business Development Director at The Psychometrics Centre, University of Cambridge


Business Development Director, The Psychometrics Centre, Cambridge Judge Business School

Vesselin Popov is responsible for the Centre’s commercial partnerships and oversees a range of projects to increase the understanding and use of Big Data Psychology in business and the community. He identifies areas where psychometric techniques can deliver the greatest impact and drives product development strategy, helping to put cutting-edge tools in the hands of citizens.

Vess also coordinates Apply Magic Sauce, a battery of predictive algorithms based on over 6 million users’ psychological and social media data. These models translate digital footprints of human behaviour into accurate psycho-demographic profiles and are used by academics and businesses to personalise a variety of services and paltforms. This project has had tremendous impact on public awareness of digital issues.

Vess read Law at Trinity College, Cambridge, and has applied his skills in a diverse array of fields, ranging from the music and sports industries in the UK to the Bulgarian Ministry of Finance. His interests include intellectual property, privacy and data protection law, cybersecurity, digital marketing and entrepreneurship. He is bilingual in English and Bulgarian.