Research at the Behviour and Health Research Unit (BHRU) focuses on the emotional, cognitive, and behavioural responses to health risk information, and the effectiveness and acceptability of population and individual-level interventions to change behaviour.

BHRU is a collaboration between experts from the University of Cambridge, RAND Europe and the University of East Anglia. The aim of the BHRU is to contribute evidence to national and international efforts to achieve sustained behaviour change that improves health outcomes and reduces health inequalities.