Cambridge Service Alliance is a unique global alliance between leading businesses and universities. Founded at the University of Cambridge in conjunction with BAE Systems and IBM, the Alliance was formed in 2010 to bring together some of the world’s leading firms and researchers devoted to delivering today the insights, education and approaches needed for the complex service solutions of tomorrow.

Academic leadership at Cambridge is provided by a core group, including:

• Professor Andy Neely, Director of the Cambridge Services Alliance

• Professor Duncan McFarlane, Professor of Service and Support Engineering

• Professor Sir Mike Gregory CBE, Head of the Institute for Manufacturing

• Professor Michael Barrett, Professor in Information Technology & Innovation, Judge Business School

The Cambridge Service Alliance brings together the Institute for Manufacturing's expertise in the servitization of high value manufacturing and the Judge Business School's expertise in improving business models across a range of industries.