Dr Veronica Martinez

Senior Research Associate at Institute for Manufacturing (IfM), University of Cambridge

Senior Research Associate, IfM

Veronica is a Senior Research Associate at IfM (Institute for Manufacturing) in the University of Cambridge. Prior to this she joined Cambridge Service Alliance in January 2014 to work in the "shift from products to services" project. Veronica is a visiting professor at Karlsruhe Institute of Technology, Germany and has worked at the Cranfield and Strathclyde Universities as researcher and lecturer.

Her major research interests revolve around the fields of strategic service performance, value creation and performance measurement and management systems. Veronica has led and participated in large European and UK research projects in products and services, and she works in multidisciplinary teams investigating and supporting organizations in their servitization journeys such as, MAN Trucks, Microlise, Roll-Royce, Rockwell, among others. Before her academic career, she worked in Daimler-Chrysler, Highland Spring, COMIMSA and Daks Group. Veronica is a permanent and occasional reviewer of high impact journals such as the international Journal of Production Economics, International Journal of Operations and Production Management and Production, Planning and Control.