Culture Counts has a mission to help cultural organisations measure the quality of their cultural leadership, audience and participant experience, and their wider cultural, economic and social impact on key communities of interest and practice.

The quality metrics approach that Culture Counts has developed in the UK and Australia is starting to attract a lot of attention and support. The first UK pilot of the metrics was with Vivacity at the Peterborough Festival in summer 2012, followed by an ACE supported pilot in Manchester during autumn 2012 / winter 2013. http://www.artscouncil.org.uk/what-we-do/research-and-data/quality-work/quality-metrics/.

Culture Counts draws on the expertise of both John Knell in the UK, and his business partner in Australia, Michael Chappell, Managing Director of Pracsys. http://pracsys.com.au/about/michael-chappell/.