Professor of Marketing, Business & Public Enterprise, Cambridge Judge Business School

Research interests include: marketing strategy; health care markets, innovation and market entry; customer and employee relationship management in service industries; pharmaceutical R&D and retail chain expansion and growth.

Specific interests are health-related consumption decisions; firm size dynamics and spillovers; collaboration in new product development; cross-product spillovers from pharmaceutical R&D; the timing of collaboration in new product development; the effect of employee engagement on customer satisfaction; and effects of moral hazard and adverse selection in health care markets.

Academic and methodological interests include dynamic strategic games; consumer choice dynamics; asymmetric information and incomplete markets; and simulation-based econometric methods.