Dr Rob Phaal

Senior Industrial Research Fellow at Institute for Manufacturing (IfM), University of Cambridge

Senior Research Associate, Centre for Technology Management, University of Cambridge

Rob joined the Centre for Technology Management in 1997, based in the Institute for Manufacturing, a Division of the Engineering Department at the University of Cambridge. He conducts research in the area of strategic technology management - particular interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of practical management tools. Rob has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development.

Strategic technology roadmapping has been a key area of ongoing interest, in terms of both research and practice.

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