Senior Research Associate, Engineering Design Centre, University of Cambridge
Mike Bradley is a Senior Research Associate in the Engineering Design Centre, part of the Department of Engineering at the University of Cambridge. He is a senior researcher in the Inclusive Design Theme.
He is interested in interaction design for the most difficult to accommodate users - which tend to be those who have little or no digital experience and/or those who are reluctant to learning new interactions. In many cases designing for older users with little technology prior experience tend to be good proxies for these. He believes that good interaction design caters for those who struggle with digital interactions, as well as early technology adopters.
He was Co-Investigator on the EPSRC Sandpit funded project Building Relationships with the Invisible in the Digital (Global) Economy (BRIDGE), in conjunction with Product Design and Engineering Department at Middlesex University, Business School at Edinburgh University, and Institute of Transport Studies at Leeds University. Within this project his team examined the barriers to use for older novice users of handheld touchscreen devices.
Mike has a background in Automotive Ergonomics and HMI, having previously been in charge of Human Factors and Ergonomics at Ford of Europe. His research focuses on the areas of Interaction Design, Inclusive Design, Technology Interfaces for Older Users and Novice User Usability.