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Professor of Transport and Health Modelling, MRC Epidemiology Unit, University of Cambridge
Professor James Woodcock leads the Public Health Modelling group at the MRC Epidemiology Unit, University of Cambridge. James’s research focuses on modelling health and sustainability. He has particular interest in how we can improve health in the transition to a zero carbon transport system. His work investigates health impacts of changes to transport systems, developing detailed and realistic exposure scenarios, and modelling how changes could be brought about.
He has led on the development of health impact models (ITHIM) and spatially detailed behaviour change potential models (www.pct.bike). Recently his worked has centred on agent based travel behaviour models both so they better represent how the built environment influences travel decisions (particularly around active travel) and using them to represent health behaviours, exposures, and outcomes. This includes case studies for Manchester and Melbourne https://jibeproject.com/
